Let’s dive into a world of fun with Bluey and her friends — creative Bingo, sporty Lucky, inventive Snickers, stylish Coco, and resourceful Rusty! Together, they learn new things, discover their talents, and have a whale of a time. Which of these fun-loving friends will become your favorite?
Explore the World
What kind of dog lives inside you? A playful, bouncy Poodle or a treat-loving Labrador ready to dig up the whole planet for goodies? Don’t worry; even if you don’t have a four-legged friend, your soul might still wag its tail with joy! If you’re curious to meet your furry soulmate, look among these buddies — or could it be that all six dogs hold a little piece of your personality? Let’s sculpt them and see!
Craving an ice cream adventure, but your vanilla scoop is long gone — and it’s drizzling outside, so Mom says no to anything cold? Sounds like it’s time for the Nice Ice Cream pals! This adorable crew has frosty powers and is ready to bring ice cream fun all year round. How about whipping up a tornado hairstyle for one of them or making infinite scoops for another? These are just some of the many cool activities the Nice Ice Cream set has in store for you!
Hop on a sky adventure to the world of Rainbow Unicorns! These magical creatures invite you to discover the clouds and rainbows of your fantasies. Get to know incredible stories from "over the rainbow" and act them out with the cute Rainbow Unicorns, or make up your own fairytales.
The world of Monsters is endlessly funny and fascinating. They're not here to scare anyone — in fact, they love making people smile and have fun. They’re also fantastic friends! Meet original Hipster, outgoing Pi, playful Terry, funny Donut, carefree Cyclops, and handsome Bigwig. Aren’t they sweet? Which one is your favorite?
Meet these incredible visitors from outer space! Just look at what fantastic creatures they are! Trio can sing with three mouths at once, Volcano will tell you all about lava, and Scorpio is always ready to tease with his tail while burying his head in the sand. These aliens have lived their whole lives according to cosmic rules, knowing nothing of life among people. Now, they want to meet us and show what they can do. Let’s create a friendship between space and Earth!
We've invited the most famous animals, turned them into cute characters, and created the HEY CLAY animal world! Introducing Piggy, Horse, Sheep, Cow, brave Doggie, and cunning Rabbit — all beloved by children. Sculpt, play, and fantasize with them!
The world of forest animals is waiting for curious explorers and dreamers. Familiar characters invite children into a thicket of imagination that hides amazing stories. Where does Bear find honey? What does Squirrel hide in the tree? Why does Deer have antlers? Why is Fox red? These are serious questions that spark new knowledge, offering a wonderful family time with your child.
Meet the most unique animals in the world. And this time, it’s no exaggeration! After all, they can only be found in one place on our planet — Australia. These animals are unique not just because of their rarity, but also because of their appearance, habits, and character. Just look at this adorable Koala! And what does Kangaroo carry in her pouch? Is Platypus a reptile, a fish, or a mammal? Oh, how many intriguing discoveries await you with these animals from Down Under!
Your favorite pets are always by your side. They are more than just cute and cuddly companions. With their soft fur and playful personalities, they are beloved members of your family. Whether it's Bunny, Persian Cat, or Chihuahua, the pets give you endless hours of joy and entertainment. They are happy to snuggle up on your lap and greet you with a smile!
Woof, woof! Do you hear this friendly bark? That's the sound of the adorable dogs greeting you. They are so different, but they all have one thing in common: they want to run, play, and tell you their amazing stories! Whose story do you want to hear first?
Some may think that these are just ordinary exotic creatures. Well, they'd be wrong! They are the most exotic of all exotics! Tarantula, instead of catching flies, dances with maracas in a web park. Orange Frog works as a quacking alarm clock and loves chewing gum. Turtle wears a shell for protection against tickling and as a portable wardrobe! Isn't this the most exotic team?
Dinos are the superheroes of the prehistoric world! Look who’s here: Brachiosaurus, Pterodactylus, Triceratops... all your toothy, long-tailed friends! Do you hear that happy roar? Become a superhero, too — roar back and have fun sculpting them. Dinos love to play with someone new!
Do you hear those heavy footsteps? It's the six Mega Dinos hurrying to meet the kids. Don’t be scared, they’re friendly guys. Their names might be tricky to say, but their mission is simple — to have fun with children and share games that will keep them entertained for millions of years!
Birds can not only fly but also entertain in their own special ways! Sculpting Peacock lets you admire his famous patterned tail with all those stunning feathers. With Ara Parrot, you’ll have the chance to chat about everything in the world, and who knows — you might even be lucky enough to hear a few new words from him! And when it comes to Penguin, fun is always guaranteed — as soon as he waddles a few steps across your desk, you won’t be able to stop laughing.
Farm birds are exotic in the city. This set introduces children to our feathered companions and shows how each bird has their own unique personality and hobby, just like people! For example, Chick is not at all what she seems — she’s actually an undercover spy! Hen loves soaring through the skies on a paraglider. And then there’s Goose, a chatterbox with endless talents.
Bugs are both amusing and useful creatures, each funnier than the other. Ladybug loves to perch on people, bringing them good luck. Dragonfly is a hyperactive flier, buzzing through the air like a mini helicopter. And then there's Spider, the expert web-spinner, always busy catching stray flies. These insects may be teeny-tiny, but they're full of surprises! Sculpt them quickly and discover their little secrets!
The ocean is an underwater world. Fish may seem silent, but only to those who don't know how to find a common language with them. Dive into the ocean, and you’ll discover great and colorful clay friends. These fish don’t need an aquarium — they feel right at home in children's hands. When on land, they dry up and transform into toys.
Shh, don’t scare them away! These six funny beasts have mysteriously appeared in our world, with no one quite sure where they came from. They look a bit puzzled but are always ready for fun and unexpected adventures. What a perfect chance to show them around and give them a tour of our world! So, who will you start with?
A set of six rebels and restless mischief-makers. Sweet Bob, “Big Brother” and bossy leader Kevin, perennial adolescent and rebellious Stuart plus Dave, Otto, and Evil Minion — sculpt them all before they get themselves into trouble. © Universal City Studios LLC. All Rights Reserved
Meet the Colorini set! In each of these cans lives a single-color character who absolutely loves its own color. Jump into a world full of fantastic creations!
We invite you into the bright and exciting HEY CLAY world of limitless creativity — a place where you can sculpt anyone and anything. Get started right away by sculpting four incredible Bright Squad characters! From just one can, you can make funny Fafa, watchful Arc, friendly Spook, or playful Burbal. And you’re not limited to just them — you can shape anything you imagine! Just start kneading the clay, and all sorts of ideas will fill your mind. What will you create first?
Introducing a team of strong, powerful, and versatile construction vehicles ready to tackle any building project! Behind their sturdy hoods and cabs lie a creative spirit, a sense of mutual assistance, and a bond of friendship. Each one is equipped with a special tool to handle exciting jobs on the construction site. Truck has a dump body, Bulldozer features a big bucket, and Mobile Crane boasts a long boom. Ready to start building? Let’s sculpt them now!
We know how much kids love superheroes with amazing powers, so we've created Cyber Cars with unique abilities! Each car has its own superpower and cutting-edge technology of the future. Collect them all and surprise the whole world with these one-of-a-kind cars. But be careful on the turns — they’re exclusive prototypes!
Do you want cars to love riding as much as you do? Check this out — Happy Cars go crazy with joy when they're on the move! The worst thing for them is staying idle in the garage or parking lot — it makes them sad, and their alarms may even begin to cry. But the moment you start the engines, happiness takes over!
Would you like to make your city the cleanest on the planet? Meet Eco Cars! They arrived straight from the planet GreenClean after discovering Earth’s vehicles were causing too much pollution. Powered by alternative energy sources like electricity, water, and oxygen, Eco Cars are here to make a difference. Start the motor and join the mission!
This set helps turn children's natural curiosity into motivation to learn. Discovering new things becomes easy when they are presented in a fun and engaging way. The Poop Oops set brings complex and abstract ideas to life as playful characters, making learning both easy and enjoyable. It redefines educational and science kits by offering a unique combination of animation and sculpting, transforming learning into an experience that feels just like play — fun, creative, and full of wonder.
Every Easter, spring awakens to color the world after the quiet of winter. This year, why not join in the fun and lend nature a hand? Explore the vibrant hues of the season at the Easter Studio and decorate eggs with bright, fun designs or create your own unique masterpieces. Let’s color the world together with all the shades of spring!
The time of the year every kid is waiting for can now be celebrated with the Winter Holidays set! Enter the fun-filled world of HEY CLAY with a merry crew of Christmas characters and join in the hands-on creativity. Create playful Reindeer, jolly Mrs. Claus, adventurous Penguin Kid, classic Santa, frosty Snowman, or festive Xmas Tree — each designed for easy, joyful fun. Perfect for holiday crafts, family time, or special gifts, this set sparks imagination and captures the wonder of the season.
Meet the new Advent Calendar set that will make this winter especially festive! From December 1 to December 24, each of your days will be unique, because every day you will be able to sculpt a new toy, and on Christmas Day, get ready for one more surprise to celebrate the holiday! 25 days — 25 different toys! While waiting for Christmas, arrange a daily holiday for yourself: decorate the Christmas tree and your room with toys, give them to your loved ones, or let your fantasy lead the way.
Let the festive adventure begin with the Polar Fun set, where every creation is a little piece of winter magic. Step into the colorful world of HEY CLAY, which brings together Christmas characters for a cozy DIY time. Sculpt cheerful Gingerman, cuddly Polar Bear, or sparkling Candle — each made for easy, festive fun. An ideal choice for holiday activities or unique stocking stuffers, this set inspires creativity and celebrates the joy of winter. What kind of polar wonders will you bring to life today?
Meet the Sweet Rings, filled with extraordinarily super-sweet powers. The Shiny Smile Cheesecake delivers endless smiles, while the Warm Trio of Ice Cream reminds you to say something sweet, sunny, and warm to someone. The simple yet powerful forces of the Sweet Rings will transform you into the sweetest person ever! And the transformation will start right after you’ve sculpted your first ring... so leeet's goooo! Sculpt like no other and show the world your unique Sweet Ring creations!
Each of these flowers is a special healer. They cure the emotions and feelings that sometimes fill your head and ruin your day. Have you ever felt the Dissatisfaction of Your Majesty? Or experienced the Sadness of Not-Quite-a-Holiday? These and other feelings are quite challenging, but with our flower healers, you'll be able to handle anything! Sculpt like no other and show the world your unique Flower Ring creations!
The super-alien team has arrived on Earth to create a Fistful of Infinite Fun! But first, they need to find the most fun-worthy fingers — is your hand ready for this mission? Sculpt like no other and show the world your unique, extraterrestrial Alien Ring creations!