Bring Hey Clay to Your Shelves

Award-winning air-dry clay kits for kids, paired with a companion app and loved by families in 50+ countries. We’re looking for retail partners and distributors who share our vision of inspiring hands-on creativity through play.

What is Hey Clay

What is Hey Clay

Air-dry clay kits for children ages 3–10 with an interactive guided app. Price range: $8.99–$39.99.

HEY CLAY Burger, Trio, Scorpio air-dry clay 3-character set, sculpting with the free HEY CLAY app on a tablet

Market traction

Available in 71 markets. 5M App downloads, 4.8★ App Store rating. Strong commercial potential

Who buys it

Who buys it

Appeal to mothers aged 25 to 45 with unique birthday and Christmas gifts. Promote repeat purchases by highlighting our Clay Set series.

Proven sell-through

Strong Amazon track record across US and EU. Validated demand before hitting your shelves.

App-connected play

Kids return to Hey Clay again and again  the companion app drives guided projects and repurchase.

Gift-ready price points

$8.99 to $39.99 covers impulse buys, birthday gifts, and premium sets. Easy for any shopper.

Marketing support

Product images, videos, packaging materials and digital assets ready for listings and displays.

Our Partners

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Partner benefits

  • 01

    Flexible wholesale terms

    Competitive pricing and flexible MOQs for first orders.

  • 02

    Complete marketing toolkit

    Product and lifestyle imagery, videos, POS materials and localized content.

  • 03

    Dedicated account support

    Response time of up to 5 business days.

  • 04

    Launch and seasonal support

    Support for product launches and seasonal promotions.

  • 05

    Retail-ready brand assets

    Brand materials prepared for retail activations.

  • 06

    Trade show support

    Support for trade shows, exhibitions and partner events.

HEY CLAY partner support

Successful cases

We design loyalty programs that make shopping fun for families and support grocery retailers globally. Partnering with tcc Global, we inspire kids' creativity and enhance customer loyalty.

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