DIVE INTO ANY UNIVERSE
WE ARE HEY CLAY
CLAY WITH FUN
We want everyone on the planet to be able to sculpt beautifully — and without any stress! That's why we created the HEY CLAY APP®, packed with simple, step-by-step sculpting guides.
HEY CLAY APP
In the HEY CLAY APP®, you’ll find a safe digital space with easy-to-follow sculpting guides that feel like a real-time cartoon. Discover the stories behind the characters and travel through the HEY CLAY universes.
ANY SHAPE OR COLOR
Mix the clay to create any shade you like. Our 24 carefully curated colors blend perfectly together, unlocking endless possibilities for your talent and curiosity. With HEY CLAY, everything is OK!
UNIQUE TOY
Within 24 hours, HEY CLAY air-dries and becomes a solid, durable toy that stays bright and ready for hours of play. Create, have fun, and build your own collection!
SHOP ANY WAY
STEP INTO FUN
OPEN THE HEY CLAY BOX
DOWNLOAD THE APP
SCULPT WITH PRO TOOLS
PLAY WITH A SOLID TOY IN 24H
WHY WE CLAY
Here are some little things that spark the magic of Hey Clay
EASY & FUN
Our app helps everyone create something beautiful. Even if it’s your first time holding clay, sculpting like a pro with the HEY CLAY App is easy!
CHARACTERS
You’re guaranteed to find something you like among dozens of universes, hundreds of characters, accessories, vehicles, and more.
SAFE & MESS-FREE
Our clay has a special formula, so it doesn’t stick to hands, clothes, furniture… or anything else. Let kids play in the kitchen, on a plane, or even at your office. HEY CLAY is non-toxic and hypoallergenic. Check out our certificates here.
CLAY ANY WAY
Sculpt with the app, your imagination, or even with your eyes closed. Sculpt to level up your skills. Sculpt without annoying ads. Every way works, as long as it’s fun!
MINDFUL CLAYFULNESS
Creating mindful play moments for children with the HEY CLAY ecosystem
SPARK CREATIVITY & IMAGINATION
BUILD FINE MOTOR SKILLS
LEARN COLORS & SHAPES
CONNECT THROUGH CLAY PLAY
Clay and play. Clay and amaze. Clay and collect. Clay any way!
SCULPT LIKE A PRO
Even if you've never sculpted before, with the HEY CLAY APP® you're guaranteed to create something beautiful
INTERACT IN ANY WAY
Download the HEY CLAY APP® on your smartphone or tablet. Scan the code on the leaflet inside your HEY CLAY box to access the app. Enjoy the sculpting guides that work like magic!
EXPAND YOUR CLAY FAMILY
Families are all about sharing — that’s why we created the HEY CLAY Family Account. Open your profile settings to invite others to join your family, or join one yourself. Give your dearest ones free access to the characters you’ve unlocked!
SHARE WITH FRIENDS
Enjoy sculpting with family and friends! Share your creations and grow your collection side by side. Bring everyone together to play, create, and celebrate each other’s creativity!
YOUR NEW FAVORITE SUBSCRIPTION
Our subscription gives you access to all characters and novelties at once. Explore every universe alongside your whole family with monthly or annual plans. Plus, the code from your HEY CLAY box gives you extra clay time. Your HEY CLAY adventure can last as long as you like!
GET INSPIRED BY THE APP
Follow simple guides to create our pre-designed characters, play fun clay-themed mini games, or sculpt something entirely new! Air-dry clay is the perfect material to bring your imagination to life, and HEY CLAY is the perfect tool to create any way you like.
MILLION WAYS TO CLAY
From a simple ball of clay to amazing creations that bring millions together
WANT TO WORK WITH US?
See our achievements and reach out!
131M+
сans distributed worldwide
1.8M+
licensed plush toys sold
850+
tons of clay sold
245M+
organic views on our media channels
300+
unique characters
5M+
app downloads
1M+
monthly active users
Our partners
WE ARE PRESENT IN OVER 57 COUNTRIES
Successful cases
We design and deliver loyalty programs that entertain families and support grocery retailers around the globe. In collaboration with partners like tcc Global, our programs inspire children’s creativity and build lasting loyalty, making the shopping experience more fun and engaging.
Ukraine
Poland / Germany
Italy
Romania
Hungary
Canada
USA
Netherlands
Switzerland
Ukraine
Hong Kong
Portugal
Awards
We’re an international team of product developers dedicated to restoring faith in the creativity of every human being.
Our innovative products and experiences in education, entertainment, and self-expression are designed to unlock and nurture everyone’s natural creative potential. We’ve launched two toy brands and ensured their global success through a strong R&D center and in-house production.
We’re proud that our passion and hard work have brought joy to our customers and earned us numerous industry awards along the way.
FAQ
About HEY CLAY
Safety
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